B2B distribution model supporting local food sector in Baltic Sea region rural areas
Baltic Sea Food
Local food producers still rely mostly on direct contacts to consumers as they often have difficulties in reaching catering, food processing and retail sectors that tend to rely on large food supply chains. The project aims to establish a business to business distribution model that supports local food networks in rural areas of ten countries in the Baltic Sea region and to ensure smooth and short supply chains, opportunities for growth, and improved business performance.
Local food producers need a better distribution solution for selling their product
Local food producers and farmers in rural areas of the Baltic Sea region are mainly small family businesses, who prefer to organise their sales through face-to-face contact and by phone. They are often not able to sell their products to big wholesale companies or supermarket chains because of limited production volumes and higher price compared with large producers. Therefore, their access to catering, food processing and retail sector is rather limited. The market area of local food producers is usually their own home region. However, in many regions they have established local food networks to cooperate for marketing and information exchange.
Why don´t restaurants and caterers buy produce from local farmers?
The initial analysis of current situation in Baltic Sea countries shows that local farmers and food producers are used to selling their products to end consumers. At the same time, it is more convenient for catering businesses to buy food products from one distribution company instead of having contacts with several farmers and producers.
Baltic Sea Food creates a solution for getting the local products to shops and restaurants
Baltic Sea Food designs a business model for local food distribution applicable to local food networks, which are established by local food producers and providers in the Baltic Sea rural areas. In other words, a cost-efficient distribution solution ensures delivering food products from farms to local restaurants, rural accommodations, shops and small industries. The Baltic Sea Food project includes 15 partners from 10 countries responsible for the development and promotion of local food and culinary sector at national or regional level.