Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change
With shrinking populations in many rural areas around the Baltic Sea region, it is becoming increasingly difficult to keep up public transport and services that depend on mobility, such as home care or home deliveries. The project aims to improve the integration of existing mobility structures with innovative transport solutions like citizen buses, flying nurses and fleet sharing to overcome these difficulties.
MAMBA helps rural regions develop smart and sustainable mobility services
MAMBA stands for Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change. The project tackles a common challenge among rural communities in the Baltic Sea region that are severely affected by population change and ageing: under-financed public authorities find it increasingly difficult to supply regular public transport solutions for "people-to-service" mobility, as well as "service-to-people" mobility, for example home care for elderly residents. The MAMBA project aims to improve both dimensions of people’s mobility through a number of activities.
Establishing Mobility Centres as testbeds for smarter rural mobility
Mobility Centres are being established in ten rural areas in the Baltic Sea region, corresponding to specific mobility needs in each area. Mobility Centres improve the situation by, for example, enhancing transport administration and information systems; creating platforms for public and private actors to coordinate and pool transport services; and initiating new and innovative solutions, such as carpooling, fleet sharing or mobility as a service (MaaS).
Evaluating and transferring existing solutions
MAMBA also evaluates existing, sustainable ways of managing and financing rural mobility that could be transferred to other rural regions. These solutions are presented to public authorities, transport providers and civil society through a public database and a rural mobility compendium.
Involving residents to improve the design of new solutions
Finally, MAMBA promotes the participation of residents and civil society in the development of mobility solutions by compiling a manual for self-organised mobility directed at grass-roots initiatives throughout the Baltic Sea region. These actors are invited to local seminars organised by the project partners.