Supporting the Smart Specialization Approach in the Silver Economy to Increase Regional Innovation Capacity and Sustainable Growth

January 2019 -
December 2021

1. Innovation 1.2 Smart specialisation


The silver economy related to products and services aiming at the ageing society creates considerable business opportunities. The OSIRIS project designs an innovative cooperation model to improve smart specialisation approaches and market uptake of innovative products and services dedicated to ageing people, e.g. related to health, tourism or their built living environment. Smart Silver Labs in six regions around the Baltic Sea support innovation actors in generating new silver products and services viable to the market. The project sets up a Digital Silver Hub to ensure exchange of new knowledge and business schemes across the borders.




The ageing population – a major challenge for the Baltic Sea region

The governments of the Baltic Sea countries are currently facing the worldwide challenge of meeting the needs of ageing populations, particularly age-friendly housing, transportation, leisure, healthcare and social welfare services. In addition, increased life expectancy deepens concerns about the adequate supply of essential services. By strengthening all economic activities relevant to the needs of older adults, OSIRIS will address the region’s societal challenges.

International cooperation supporting the Silver Economy

The project aims to support the development of the Silver Economy, the part of the economy that concerns older citizens. OSIRIS wants to improve the capacity of innovation actors to apply smart specialization approaches for tackling the challenges brought about by the ageing of the region’s population. OSIRIS seeks to boost market uptake and scaling of user-driven technology innovations that accommodate age-specific needs and preferences and demonstrate a significant impact on the quality of life of the ageing population. Representing business, public sector and academic actors (triple helix) from Latvia, Lithuania, Estonia, Denmark, Russia and Finland, the OSIRIS transnational partnership unites expertise, resources, and knowledge in order to share practices and learning on how to apply the smart specialization approach for exploiting Silver Economy opportunities in the Baltic Sea Region.

Working methods

In each participating country, OSIRIS partners will design and pilot an innovation ecosystem model – Smart Silver Lab. This model connects researchers, product developers, financers and user organisations into a network. It enables all innovation actors to screen and accelerate the uptake of innovative products and services which enable older adults to continue living a comfortable, independent and active life. The virtual collaborative platform – Digital Silver Hub – will integrate six regional Silver Labs to support transnational cooperation, learning and knowledge diffusion in the Silver Economy market.


€ 2.38
€ 1.69
Eni + Russia
€ 0.23
€ 0.00


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Project manager

Häme University of Applied Sciences

Marina Weck

+358 3 6462565

Legal representative

Häme University of Applied Sciences

Pertti Puusaari

+358 3 6464220

Financial manager

Häme University of Applied Sciences

Toni Pulliainen


Communication manager

Häme University of Applied Sciences

Kimmo Vänni

358 503 209 573