Maximised Mobility and Accessibility of Services in Regions Affected by Demographic Change
With shrinking populations in many rural areas around the Baltic Sea region, it is becoming increasingly difficult to keep up public transport and services that depend on mobility, such as home care or home deliveries. The MAMBA project aims to improve the integration of existing mobility structures with innovative transport solutions, such as mobility as a service (MaaS), transport on demand (ToD), and ride sharing applications to overcome these difficulties.
Mobility and Accessibility in Rural Areas - New approaches for developing mobility concepts in remote areas
The project MARA improves the accessibility and mobility in remote touristic areas of the Baltic Sea region. MARA examines and pilots different local mobility solutions including a Population Mobility Monitor based on mobile phone data, e-bike sharing, real-time information for call-a-bus systems, and waterways for transportation. New mobility approaches in remote areas are integrated into spatial or mobility development plans.
RESPONSE - Demand-Responsive Transport to ensure accessibility, availability and reliability of rural public transport
The mobility of vulnerable groups such as the disabled, elderly, minors and the unemployed is limited especially in the sparsely populated areas in the Baltic Sea region. Regular local services do not meet users’ expectations and are not cost-effective. RESPONSE shifts the approach from supply-oriented to demand-responsive transport solutions. The project showcases how geodata can be used for decision-making by public authorities. It pilots seamless trips, digitalised business models and need-oriented service design unlike fixed bus routes.